Network Marketing

A sales strategy in which a salesperson attends meetings of organizations whose members are likely to be interested in a particular product or service in order to develop a book of business. The three major components of network marketing involve prospecting (finding sources of potential customers), following up with inquiries from interested parties, and selling the good or service to the prospect. Once prospects are cultivated, the salesperson will try to use his or her relationships with the prospect to get in contact with other individuals that the prospect might know.

Salespeople may visit organizations related to things that they have a common interest in. Or they may visit organizations that they think will contain prospects but that are of no interest to them personally. For example, a financial advisor may visit a local meeting of a retired railroad worker social club in order to determine if any of its members could be considered potential clients. Or a real estate agent may attend an investment real estate club because he is both interested in investment real estate and the club offers contact with potential clients.


Investment dictionary. . 2012.

Look at other dictionaries:

  • network marketing — ➔ marketing * * * network marketing UK US noun [U] MARKETING ► MULTILEVEL MARKETING(Cf. ↑multilevel marketing) …   Financial and business terms

  • network marketing — / netwɜ:k ˌmɑ:kɪtɪŋ/ noun a marketing campaign carried out through a complete magazine network …   Marketing dictionary in english

  • Network-Marketing — Als Netzwerk Marketing (engl.: Network Marketing, auch: Multi Level Marketing (MLM), Empfehlungsmarketing oder Strukturvertrieb, seltener Mundpropaganda) wird im Marketing das Generieren von Referenzen im Sinne der von einer Vertrauensperson… …   Deutsch Wikipedia

  • Network Marketing — Als Netzwerk Marketing (engl.: Network Marketing, auch: Multi Level Marketing (MLM), Empfehlungsmarketing oder Strukturvertrieb, seltener Mundpropaganda) wird im Marketing das Generieren von Referenzen im Sinne der von einer Vertrauensperson… …   Deutsch Wikipedia

  • network marketing — Mktg the selling of goods or services through a network of selfemployed agents or representatives. Network marketing usually involves several levels of agents, each level on a different commission rate. Each agent is encouraged to recruit other… …   The ultimate business dictionary

  • Network Marketing — Mundpropaganda (selten); Netzwerk Marketing; Empfehlungsmarketing; Strukturvertrieb; Multi Level Marketing (MLM) …   Universal-Lexikon

  • Social Network Marketing — (SNM) ist ein Teil des Online Marketings. Darunter versteht man sämtliche Marketing Aktivitäten im Internet, die die Sozialen Netzwerke wie XING, LinkedIn, Facebook, Twitter, StudiVZ etc. als Kommunikationskanal nutzen. In diesem Sinne zielt das… …   Deutsch Wikipedia

  • Social network marketing — or Social Level Marketing, is a advertising and publicity method that makes use of social networks to spread the message. This ranges from simply advertising directly on social networking sites, providing Viral marketing that spreads the… …   Wikipedia

  • Network TwentyOne — Type Private Industry Education Founded 1989 Founder(s) …   Wikipedia

  • network — / netwɜ:k/ noun a system which links different points together ■ verb to link together in a network ♦ to network a television programme to send out the same television programme through several TV stations …   Marketing dictionary in english

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.